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DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.


Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefi t: NO DEVELOPER REQUIRED!



  • Over-the-top vibrancy that lasts and lasts
  • Reconstructs with Quadramine Complex for guaranteed healthier-looking hair after every color service 
  • Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
  • Intermixable shades = endless creative possibilities


4 fl. oz. (118 ml)

Joico | Color Intensity - Indigo

    1. Apply to clean, dry hair ¼-inch from the scalp.
    2. Process for 20 minutes.
    3. Rinse well, with cold water, for several minutes, rinsing different colors separately.
    4. After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome or LumiShine Demi-Liquid shades to create the perfect base for vibrancy.

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