DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.
Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefi t: NO DEVELOPER REQUIRED!
WHY YOU’LL LOVE IT
- Over-the-top vibrancy that lasts and lasts
- Reconstructs with Quadramine Complex for guaranteed healthier-looking hair after every color service
- Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
- Intermixable shades = endless creative possibilities
4 fl. oz. (118 ml)
Joico | Color Intensity - Amethyst Purple
- Apply to clean, dry hair ¼-inch from the scalp.
- Process for 20 minutes.
- Rinse well, with cold water, for several minutes, rinsing different colors separately.
- After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome or LumiShine Demi-Liquid shades to create the perfect base for vibrancy.